94% of recruiters are active on LinkedIn everyday looking for prospective employees, yet only 36% of job seekers are using this platform, according to a recent survey by Jobvite. Creating a LinkedIn account is not enough though, as there are key steps that you should not miss out to ensure that you attract employers to your profile.

Profile Image. Selecting a profile image for LinkedIn takes more than just grabbing your most recent picture and uploading it to your profile. This should be carefully thought, and most importantly, professional. This gives employers that important first impression that everything in your profile is sincere and truthful.

Professional Headline. This is the 120 character area on top of your profile. Make sure you use this to inform viewers of your field in a catchy and specific way.

Summary. This sits in between the headline and your experiences. This portion gives you the chance to tell a story that does not fit in any of the fields on your profile. This should be engaging, and you have 2,000 characters to do that. This portion should entice viewers to scroll further down your profile.

Facts and Figures. A bulleted list of your achievements and experiences is a complete turn off for employers. Explain how you handled those roles and highlight your responsibilities.

Pasting your resume. LinkedIn gives you the ability to cover areas that are not normally available in a resume. Maximize this and avoid simply pasting in your resume.

Skills and Accomplishments. Always be accurate and truthful with your accomplishments.

Cold Contacting. As with any social media site, the more connections you have on LinkedIn leaves a good impression – only if these people are from a common industry. Avoid connecting with people you don’t know.

LinkedIn Connection Language. Personalize the “I’d like to connect with you on LinkedIn” message as this gives your request a personal touch. Explain your reason for connecting and thank the person for taking the time to go through your request.

Privacy. Adjust your privacy settings by making your profile public, but as much as possible, keep your activity private. You wouldn’t want to bug your connections with every little update on your profile.

Purpose. LinkedIn is a professional social media site. Unlike Facebook, Twitter and Google Plus, this is not the appropriate venue for your rants and personal issues.

Read more about this on the Accredited Broker website.

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Dorian Traill is the current Director of Grand Capital Finance Group and Fountain Property Group. He specialize in home loans for people as well as helping them build wealth through quality investment properties that ultimately lead to long term financial freedom.

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