A growing number of brokers are harnessing the power of Social Media but are missing out on a few key practices, according to Social Media Business Boosters’ Sandra Pigram.

It is important to think of the end user and the message you are trying to convey before you post, as more relevant and engaging content attracts clients, rather than posting about the most recent deal you closed. Pigram also advises brokers to religiously have a blog updated – even once a month, to show your expertise in your field.

Social Media is so important that brokers are encouraged to have Facebook pages for their businesses, as well as other social media sites. LinkedIn, for instance has allowed brokers to find 80% of their referral partners.

Read more about this on the Adviser website.