With the advent of social media dominating all facets of our lives, Facebook is open to the possibility of using their chat platform to connect consumers with businesses, including mortgage companies. Facebook’s Australian Chief Executive believes that live chat with loan advisers is not far from happening, with companies competing for the top spot in the market.

In Australia alone, Facebook has around 12 million users who use the interactive chat function, and it won’t be long before this feature is used for mortgage selection. Banks such as Westpac have already been in touch with the social media giant for their future plans on having their advisers online for a live Q&A, making home loan inquiries accessible to anyone, anywhere.

Read more about this on the Broker News website.