Search engine and technology titan Google has toppled rival Apple as best in the world in terms of brand value. Google’s value surged by 40% in just a year to $US158.84 billion, while Apple’s brand value has plummeted by 20% to $US147.88 billion, according to the latest 100 Top BrandZ report from Millward Brown.

Recent innovations from Google has been the key factor, with Google’s Glass and other partnerships making a good impression to customers that it is more than just an internet search company, but rather a forerunner in the technology industry. Google has recently invested in several companies specializing in artificial intelligence and has recently unveiled their prototype of the self – driving car. Apple has been on top of the list for three straight years before Google took over.

Read more about this on the Sydney Morning Herald website.