Search engine and technology titan Google has toppled rival Apple as best in the world in terms of brand value. Google’s value surged by 40% in just a year to $US158.84 billion, while Apple’s brand value has plummeted by 20% to $US147.88 billion, according to the latest 100 Top BrandZ report from Millward Brown.

Recent innovations from Google has been the key factor, with Google’s Glass and other partnerships making a good impression to customers that it is more than just an internet search company, but rather a forerunner in the technology industry. Google has recently invested in several companies specializing in artificial intelligence and has recently unveiled their prototype of the self – driving car. Apple has been on top of the list for three straight years before Google took over.

Read more about this on the Sydney Morning Herald website.

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Dorian Traill is the current Director of Grand Capital Finance Group and Fountain Property Group. He specialize in home loans for people as well as helping them build wealth through quality investment properties that ultimately lead to long term financial freedom.

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