Social media was originally started as a way to get in touch with people. Now, business owners use it to bridge their products and services to their customers. With over 13 million Australian Facebook users, small businesses are turning to social media as a marketing medium.

With Generation Y (those born from the early 1980s to the early 2000s) eventually taking over the reins in the business sector, social media will definitely be the method of choice in terms of advertising and marketing for businesses, as 83% of business owners in this age group use this technology, according to Bibby Financial Services.

But don’t count Generation X (1960s – 1980s) out. Although set to retire within the next decade or two, a study from Anderson Analytics in 2009 show that 71% of respondents in this age group also use this service.

The Adviser has also conducted a survey amongst mortgage brokers from all age groups in the business, and 51% of them use social media for business purposes. Facebook and other social media sites, such as Twitter, LinkedIn, Google+ are a great way to get in touch with people, and business owners are slowly realizing the potential of using these tools to market their businesses over the Internet.

Read more about this on The Adviser website.