Italian carmaker Ferrari has topped the list of the world’s most powerful brands.
Brand Finance Global 500 conducted its annual study of global brands based on its Brand Finance’s Brand Strength Index, covering brand desirability, loyalty and customer satisfaction, among others.
Although topping the list in the most powerful brand category, Ferrari pales in comparison to Apple in terms of value. The tech giant posted $105 US billion in brand value, compared to Ferrari’s $4 US billion. Samsung is slowly gaining momentum as it saw its brand value increase by $20 US billion, posing a $79 US billion value.
Tech brands have taken 9 of the top 10 spots in this year’s Brand Finance Global 500. Walmart is the only retail brand remaining in the top 10, with $45 US billion in brand value.
For the full list, head to the Sydney Morning Herald website.
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