Telstra recently conducted the 2014 Smartphone and Tablet Index that found out that three quarters of the population currently own a device, doubling the number in just four years.
Baby boomers are contributing most to the increase as the number of users increased from 16% to 57% since 2013 – a clear sign that smartphone usage has become part of their everyday lives. 84% of users take their devices wherever they go, and 71% admit to never turning it off.
Mobile devices have become so important that it is often used as the primary medium for viewing content, media and email. The Australian Communications and Media Authority expects a 91% usage rate of smartphones by 2017.
Read more about this on the Cairns Post website.
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