Online Presence

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Is the PM Guilty of Buying Facebook “Likes”?

Prime Minister Tony Abbott’s sudden surge of Facebook likes from 18 – 34 year olds from New Delhi, India has raised speculations that he purchased Facebook likes to increase engagement to his social media account.

The PM has denied these allegations, saying that the recent visit of India’s Prime Minister Narendra Modihas attracted the said audience. […]

By |November 27th, 2014|Online Presence, Technology|Comments Off on Is the PM Guilty of Buying Facebook “Likes”?

Brokers Should Use Social Media For The Right Reasons

A growing number of brokers are harnessing the power of Social Media but are missing out on a few key practices, according to Social Media Business Boosters’ Sandra Pigram.

It is important to think of the end user and the message you are trying to convey before you post, as more relevant and engaging content attracts […]

By |November 5th, 2014|Brokers, Online Presence|Comments Off on Brokers Should Use Social Media For The Right Reasons

Facebook Profit Doubled on Mobile Advertising

Facebook’s profit increased by 61% as more companies are using social media to advertise their products and services, with mobile advertising accounting for 62% of the social media giant’s revenues, up from 30% a year ago.

Facebook has invested in research showing companies how effective advertising on their platform is, with efforts in premium video advertising […]

By |July 25th, 2014|Online Presence, Technology|Comments Off on Facebook Profit Doubled on Mobile Advertising

Attract Employers Using Your LinkedIn Account

94% of recruiters are active on LinkedIn everyday looking for prospective employees, yet only 36% of job seekers are using this platform, according to a recent survey by Jobvite. Creating a LinkedIn account is not enough though, as there are key steps that you should not miss out to ensure that you attract employers to […]

By |July 3rd, 2014|Online Presence, Technology|Comments Off on Attract Employers Using Your LinkedIn Account

Probably The Worst Corporate Tweet of All Time

US Airways is under scrutiny for sending out a Twitter message with a pornographic image as a response to a customer. The airline company has acknowledged that the image indeed came from their twitter account, and that they are currently investigating the matter.

Although the image was removed ever since, the image has been posted across […]

By |April 15th, 2014|Online Presence, Technology|Comments Off on Probably The Worst Corporate Tweet of All Time

Social Media as a Marketing Platform

Social media was originally started as a way to get in touch with people. Now, business owners use it to bridge their products and services to their customers. With over 13 million Australian Facebook users, small businesses are turning to social media as a marketing medium.

With Generation Y (those born from the early 1980s to […]

By |September 25th, 2013|Online Presence|Comments Off on Social Media as a Marketing Platform