Qantas’ Frequent Flyer Program is undergoing a major overhaul, where points earned will now be based on their ticket class and not on the distance travelled. This has caused uproar in the community, prompting aviation commentators to warn Qantas that they are wading in unknown territory. They argue that frequent flyers view the loyalty program as a right rather than an added perk, and these changes can have negative repercussions as Virgin Airlines has become a real competitor.
The changes to the program have been called “profit driven”, as the points clearly favor the more expensive seats. In an example, a person flying from Australia to London on an economy fare will receive 6,200 points, compared to 12,400 points earned for flexi – saver seats. Status credits are also to be reduced for partner airlines in the new scheme.
Qantas in an email said that these changes were meant to create a fairer program to align the points earned with the fare paid, flight location and the chosen airline. These changes will take effect on July 1.
Read more about this on the Age website.
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